Genesis Cool Reflections Gel Memory Foam Mattress Set by Brookdale

Serta introduced the iComfort Mattress Series in 2010, and it didn't take long for the rest of us to figure out just how easy it was to build an amazing mattress using the latest innovation in memory foam technology. In fact, Sealy and Simmons both plan to introduce their versions in 2012. In 2011, we began building our version using our Cool Reflections Gel and constructing them as much like the big name series as we possibly could. And to date, our customers say the resemblance in comfort and quality is remarkable. The best part, our customers didn't have to pay Name Brand Tax. You see, Serta spent millions of dollars promoting their new line so everyone would know the name. All of that marketing comes out of your pocket as a mark-up to the actual cost of the mattress. Research indicates that as much as 50% of the price of a name brand mattress is strictly Name Brand Tax. That's why we can sell our version of their mattress series for less than half what you would pay if you bought the brand name.

So what's the big deal about Cool Reflections Gel memory foam? In the simplest terms, it breaths. What makes Cool Reflections Gel superior to traditional Visco memory foam is what we refer to as 'open cell' versus 'closed cell' technology. Open cell means air flows through the foam so that it is just as comfortable when you first lay down on it as it is after you've been in bed for an hour. Traditional Visco memory foam doesn't breath, and it requires your body heat to activate and conform to your body. This means your traditional memory foam bed starts out harder, and because it doesn't breath, it gets hotter, holding in your warmth and radiating it back to you as you sleep. Many consumers have found that Visco memory foam is just too hot. But Cool Reflections Gel technology means that these mattresses won't hold that heat because the open cell technology allows air to pass through the foam away from your body. Being an all foam mattress means there are no springs to wear out or sag and our cover has full zipper access and looks just as stylish without sheets as it will once you get it home and make it up for the first time. Add a set of our 1500 thread count Egyptian Cotton sheets and this could be the most comfortable mattress you have ever slept on!

The Brookdale Cool Reflections Gel Mattresses come with a 15 year warranty (please see our home page for warranty information).